The MyST brand is a project on which few people work in their free time, bearing all the difficulties of the development of Russian personal sound.
The idea of its' birth was born from the experience of a foreign product distribution and selling. Mostly Chinese. And that product that is in fact Chinese (or Indian), but positioned as "American" or "European".
That’s why we decided to offer our product to the Russian buyer, seeing which directions China is developing, and realizing that its way conflicts with our desires. Our product, being in many ways better than a similar foreign one, is also cheaper.The general concept of our devices.
We don’t make equipment that shows "our view of music". And, importantly, we don’t throw triple price on the "our vision", as it is normally do in the "hi-end." We have a reasonable understanding that music (or rather, at the context - its recording) exists as it is, no matter how we "look" at it. And all we need is to playback this record as precisely as possible. Thanks to this, our devices have magnificently universality with respect to styles and directions in music.
We truly believe that for our potential customer (as well as for us), it is important what quality the user receives at the final result but not the description how the device is made.
The final result is more important for us, but not the text that will caress the rumor of the "audiophiles" who listen devices as described.
Each of our devices is available for listening. Moreover, our devices can be rented to understand how it will work "on the places".
Also, we prefer to talk less about our devices but give them for listening. We appreciate our customer, and therefore we don’t speak much, but we don’t limit them to listening. Our slogan: "You'll say less - you'll hear more"
Our product is produced in Russia, so its' prime cost is much more high than foreign analogues (whether it's purely Chinese product, or the same Chinese, but as it were, "American" or "European"). But we don’t expect to work with the traditional line of resellers in the form of: "manufacturer-distributor-retailer-customer". Our line is shorter: "Manufacturer - customer". And therefore our goods, being more qualitative and expensive in manufacture, are several times cheaper at retail than competitors' products.